Frequently Asked Questions
Working With Me
What can I expect from working with you?
You can expect a professional who will have the knowledge, skills, passion and energy to exceed your expectations. Someone who can understand a technical product or solution and communicate it in a clear, concise, and easily understood manner. And, drive the entire process through to a successful completion.
What kinds of results can I expect?
100% satisfaction. You deserve nothing less.
What is your process?
Do you perform the work yourself or outsource?
I do all the work. I do not outsource.
Can you do the design, too?
I am not a graphic designer. I am a copywriter. But, I can arrange for a graphic designer and manage that process, if you desire. If you already have a graphic designer, I am happy to work with them.
Do you charge more for rush jobs?
I have a tight deadline to meet. Can you start on my copywriting project right away?
It depends. I am very protective of deadlines. I will not jeopardize another project’s deadline. Just as I would not jeopardize yours. But, if the timing is right, I may be able to start right away. We would have to discuss. But, I will meet the deadline we agree upon.
Why don't you post your rates on your website?
All of my work is custom. Each case study or white paper is unique. I would be happy to discuss your requirements and provide a timely quote. You are under no pressure or obligation.
What do your fees include?
My fees include all the work we negotiate upfront including up to two revisions.
What kind of turnaround time can I expect?
Assuming I have timely access to you or your staff for an initial discussion, and to your customer for an interview, the first completed draft of a case study can be provided in 10-14 business days. The turnaround time on a white paper can be 4-6 weeks as it requires substantially more research. The Executive Summary can be provided within 4 weeks.
What if I want to make revisions?
Two revisions are included as long as they don’t change the scope of the project. I want you to be totally happy with the results. My business depends on it.
Do I have to sign a contract? Do you ask for money up front?
Yes, I do prefer a contract that defines the scope of the project. As both case studies and white papers require a large amount of upfront work, I do request 50% is paid at the signing of the contract.
Will you coordinate with my other suppliers?
Communicating With Me
I’m in the United States and you’re in Malaysia. Can we still work together?
Absolutely! With all the forms of communication available today, this is no problem. I am 12 hours ahead of US east coast time. Distance will not be an issue.
What is the best way to reach you?
Email, WhatsApp, Phone, Skype, Zoom can all be used to communicate successfully. However, for the initial contact, email or WhatsApp would be best. I will respond in under 24 hours.
What’s the difference between a white paper and a case study?
A case study is a testimonial of how a product or service benefited someone in the real world. Usually 750-1500 words, case studies are written in a journalistic style and feature many quotes from the happy customer. The format is a before/after snapshot. Initially, the customer had a problem or goal, found this solution, and experienced amazing results. Case studies are usually presented towards the end of the purchasing decision. They reassure prospects that others have benefited by applying the same solution that the prospect is considering.
A white paper is a persuasive essay that uses facts and logic to promote a B2B product or service. It helps a business reader understand an issue, solve a problem, or make a decision. The format is problem/solution, listicle, or features and benefits, and are effectively used throughout the sales funnel.
Can a white paper be repurposed?
Absolutely! A well-researched, persuasive white paper can serve as the foundation for a successful marketing campaign. White papers can be modified to be used as:
- Emails to promote your product
- Social media posts to promote your product
- Press releases to introduce a product
- Blog posts to build awareness and brand loyalty
- PowerPoint slide decks
- Webinars using the slide deck
- Opinion pieces for trade journals
What about case studies? Can they be repurposed, also?
Of course! Easily. Case studies can be modified to be used in:
- Blog posts
- Press releases
- Articles in trade journals
Can you repurpose our case study or white paper?
Yes. While I do specialize in case studies and white papers, I can write other forms of content, as well. In fact, writing this content is completed more quickly because I have already researched and written about your product or solution.
Your Technical Requirement Questions
Our medical device is highly technical. How are you going to understand enough about my work to write about it?
I moved from the plastics industry to the medical device industry 10 years ago. Pacemakers and ICD’s are highly technical products. I have been able to understand and teach pacemaker timing cycles, upper rate behaviors, ICD SVT discriminators, dangerous heart rhythms and how to program and troubleshoot these devices. I am confident that I can not only understand the technical aspects of your product or solution, but communicate it in a clear and concise manner to your target audience. And, more importantly, in a way that will generate more leads and increase sales and profitability.
How will you acquire the necessary technical knowledge?
First, I will peruse your website to learn about the product.
Second, I will discuss the technical components of your product or solution with you or the technical contact you provide.
Third, I will review any technical papers or PowerPoint slide presentations that may have already been written.
Fourth, additional research will be conducted on your industry, product, and competitors.
What sets you apart from everyone else?
My complete background. I am unique. For over 25 years I was in sales and sales management in the plastics industry. I identified, developed, and closed multiple million-dollar accounts. Among these were Georgia Pacific, Motorola, Poulan Weedeater, Heritage Bag, Cups Illustrated, and Humminbird. This was accomplished by developing relationships within each organization that went far deeper than the purchasing department. Yes, I worked with purchasing, but quickly branched out to include quality, manufacturing, and engineering. And, CEO’s and CFO’s. I know how to develop a message to address the fears, challenges, and concerns of each. But, I don’t just have strong selling skills.
Working for Abbott (formerly St Jude Medical) I demonstrated the necessary technical skills to provide technical support for implantable pacemakers and defibrillators within the cardiac rhythm management space. For the past 10 years, I have worked with cardiologists and electrophysiologists to implant, follow up, and troubleshoot these devices. I have been a major part of their patient care team. And, I have trained new sales reps and conducted numerous hospital in-service meetings on this technology. I have shown that I can absorb the technical aspects of a medical device.
I understand the sales process and have proven that I possess the technical skills to learn a medical device. I understand how doctors, hospital staff and administrators, and patients think. This is a powerful combination for you to tap into.